When I was in elementary school and junior high, we had to sell stuff from catalogs of 100's of random things to raise money for our choir, band, sports teams, etc., etc. One of those catalogs came out at Christmastime, and I distinctly remember ordering silver snowflake wrapping paper, chocolate caramel apple candies... and a soda can holder.
It's such a simple little device, but it truly can save time... space... and frustration, if you enjoy canned drinks! Just roll a whole case (or 12 cans, total) of your aluminum-encased beverages into the holder...
...and place the whole thing in your fridge! The cans should just roll right down to the bottom as you need them!
Now, THAT's neat!